Interview with Sina Meier, Managing Director at 21Shares — Paris Wealth Day 2025
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At Paris Wealth Day 2025, we met with Sina Meier, Managing Director & Head of Switzerland, France, Benelux & Middle East at 21Shares. There, she outlined the firm’s dual mission: issuing crypto-listed products and providing in-depth market research to help investors navigate this rapidly evolving asset class.
Two pillars: investment products and research
Based in Zurich, with offices in London and New York, 21Shares focuses its business on two pillars:
- The issuance of 100% crypto
ETPs and ETFs 21Shares designs listed products that allow investors to gain exposure to crypto-assets through their bank or usual broker, within a regulated framework. The firm now claims to offer the world’s widest range of listed crypto products, with over 50 ETPs listed on a dozen regulated exchanges. - Research and market
analysis Beyond the products themselves, 21Shares invests heavily in research: market analysis, thematic studies, asset classification, and tracking major industry trends. This research is part of a broader macroeconomic analysis (interest rates, inflation, monetary policy, etc.), aimed at situating crypto-assets within the wider context of financial markets.
For Sina Meier, this second pillar is almost “even more interesting”: it allows 21Shares to serve as a leading authority on understanding cryptos, not just a provider of investment instruments.
Bitcoin at the center of demand… and an ultra-competitive supply
In the crypto universe, Bitcoin remains the main gateway for 21Shares’ clients, still accounting for the majority of demand. To meet this demand, the company offers some of the most competitive Bitcoin ETPs in Europe, featuring:
- management fees of 0.10%,
- a long track record for certain products,
- execution within a regulated framework on established exchanges.
Beyond Bitcoin, the firm offers the world’s broadest range of crypto ETPs, covering various themes and digital assets. Clients turn to 21Shares precisely for this exclusive specialization in cryptocurrencies.
“Education is key”: expertise at the service of investors
For Sina Meier, one message keeps coming up: “education is key.”
Clients aren’t just looking for product access, but also:
- to understand the dynamics of this market,
- to understand how crypto fits in with other asset classes,
- to know how to integrate them into an overall portfolio.
This is where 21Shares’ in-house research comes into its own: it serves as the foundation for educational work with investors, combining market data, macro analysis, and a deep understanding of the underlying protocols and blockchains.
About 21Shares
Founded in 2018 by Hany Rashwan and Ophelia Snyder, 21Shares positions itself as a pure-play crypto provider entirely dedicated to digital assets. The company now offers the world’s widest range of listed crypto products (ETPs) on regulated exchanges such as the SIX Swiss Exchange, Deutsche Börse Xetra, and Euronext, making exposure to crypto assets as simple as buying a stock.
Its growth is driven by a pioneering research team with nearly a decade of experience in the crypto market and a proven track record of innovation, exemplified by the launch of the world’s first cryptocurrency staking ETP. Over the years, 21Shares has built a product range that now represents several billion dollars in assets under management, primarily for a client base of professional and institutional investors.
As part of the 21.co group, the company continues its international expansion with a clear ambition: to bridge traditional finance and decentralized finance through products that are easy to access, regulated, and backed by strong research expertise.
Read the full interview to understand how 21Shares combines financial products and expertise to shape the future of crypto-asset investing.
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