The European market for listed products linked to digital assets is taking another step forward. Swiss asset manager 21Shares has announced the listing on Euronext Amsterdam of its 21Shares Strategy Yield ETP (STRC NA), offering exposure to a preferred share issued by Strategy Inc., one of the largest institutional holders of Bitcoin.
With this launch, 21Shares is expanding its focus beyond ETPs directly backed by cryptocurrencies, offering a structured solution that combines yield, indirect exposure to Bitcoin, and a regulated European framework.
Indirect exposure to Bitcoin through a yield-focused approach
The STRC provides access to a variable-rate preferred stock (Variable Rate Series A Perpetual Stretch Preferred Stock) issued by Strategy.
This type of security aims to provide:
- a regular income stream,
- priority in the capital structure relative to common stock,
- potentially lower volatility than that of stocks or cryptocurrencies (without eliminating risk).
The stated yield is approximately 11.25% annualized, with distributions adjusted periodically based on market conditions.
The goal: to bridge the gap between the traditional credit market and strategic exposure to a company whose reserve policy relies heavily on Bitcoin.
A strategic turning point for 21Shares
This launch marks an important milestone:
- The firm’s first equity-linked ETP, historically specializing in physical crypto ETPs.
- Simplified access via a listed format, without having to directly purchase the preferred stock.
- A yield-oriented approach, meeting the demand for crypto exposure integrated into a cash-flow strategy.
Founded in 2018, 21Shares has established itself as one of the world’s leading issuers of crypto ETPs. The STRC is part of a broader trend toward expanding the regulated offering of digital assets.
More than just a new product, the STRC illustrates a structural shift: the gradual integration of Bitcoin into traditional financial frameworks, no longer merely as a speculative asset, but as a strategic balance sheet component and a potential source of returns.
