November 2025 - Fideuram Direct, the Intesa Sanpaolo Group’s digital wealth management platform, continues its European expansion with its official launch in Belgium and Luxembourg, in partnership with BlackRock.
Already available in Italy since 2022, the service offers a simple, intuitive, and secure wealth management experience via a dedicated mobile app. In just over two years, 81,000 clients have joined the platform, representing €3.3 billion in assets under management.
This success confirms European investors’ growing appetite for digital solutions that combine autonomy, performance, and personalized support.
A hybrid and accessible model
Designed for a connected and discerning clientele, Fideuram Direct offers direct access to a selection of iShares by BlackRock ETFs and other European issuers, the ability to set up regular investment plans, as well as a future managed service that combines a digital approach with human support.
“With Fideuram Direct, we are bringing to Europe a digital banking model that combines the strength of the Intesa Sanpaolo Group, the expertise of BlackRock, and an innovative approach to saving. Our goals are many: to make investing accessible to a broader audience, to use simple and transparent tools that suit everyday life, and to guide clients on a journey from simple saving to a more conscious and structured approach to managing their wealth.”
— Tommaso Corcos, Head of Wealth Management Divisions, Intesa Sanpaolo
A Strategic Expansion in Belgium and Luxembourg
This initiative is part of the Group’s 2022–2025 Business Plan and strengthens Intesa Sanpaolo Wealth Management’s presence in the Belgian and Luxembourg markets. These are two countries with a high level of digital maturity, where demand for online wealth management solutions is growing rapidly.
“We are proud to support the launch of Fideuram Direct’s innovative digital offering in Belgium and Luxembourg. This marks a significant step forward in advancing Fideuram - Intesa Sanpaolo Private Banking’s ambitions to deliver a digital investing experience that puts investors’ priorities first. By leveraging BlackRock’s deep investment expertise and cutting-edge technology, we are making investing simpler, more intuitive, and accessible to more Europeans.”
— Rachel Lord, Head of BlackRock International
