In this interview, Bradley Duke, Head of Europe at Bitwise, shares the strategy behind one of the world’s leading crypto ETF and ETP providers — managing over $12 billion with a clear focus on making digital assets accessible to institutional investors.
What sets Bitwise apart? It’s not just the products — it’s the mindset. From the start, the firm has addressed crypto’s toughest challenges: security, transparency, and trust. All asset movements are overseen by an independent administrator and a trustee with veto power. “In crypto, there’s no ‘oops’ like in banking — every transaction must be externally verified,” says Duke. It’s innovation with institutional-grade discipline.
Crypto demand is shifting. High-net-worth individuals, family offices, and wealth managers are entering the space — seeking regulated, secure access. ETFs are now the bridge connecting traditional finance with digital assets.
And the future? It’s driven by a new generation. While younger investors embrace decentralisation, many still want simplicity and security. Bitwise offers efficient, professional access to crypto, without the complexity of self-custody.
