At the Family Offices & Asset Management Summit (FOAM), a key question emerged: Is the family office profession sufficiently established to meet the growing expectations of Europe’s leading families?
In this interview, Diego de Potter, Managing Partner of Family Partners and Vice President of the Belgian Family Office Association (BFOA), offers a clear perspective on the professionalization of the sector.
In several countries, the lack of a legal framework fosters inconsistent practices and sometimes blurs the line between independent advice and product distribution. Professional associations thus play a key role in establishing standards of ethics, independence, and rigor.
Beyond this structuring, the modern family office must address increasingly complex challenges: family governance, succession, international mobility of assets, geographic diversification, and digital transformation.
For Diego, sustainable performance depends above all on the quality of the teams and their ability to draw on cross-functional expertise to support multiple generations.
An insightful discussion on the evolution of a profession that has become strategic for Europe’s leading families.{% video_player "embed_player" overrideable=False, type='hsvideo2', hide_playlist=True, viral_sharing=False, embed_button=False, autoplay=False, hidden_controls=False, loop=False, muted=False, full_width=False, width='1920', height='1080', player_id='369347743947', style='' %}