Interview with Frédéric Mazzella, Founder of BlaBlaCar & Dift — Paris Wealth Day 2025
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At Paris Wealth Day 2025, Hubfinance met with Frédéric Mazzella, founder of BlaBlaCar, who presented his new entrepreneurial and social project: Dift. The vision behind Dift is to make generosity attractive, natural, and ubiquitous in our lives by supporting meaningful social and environmental projects. Dift stands for "Don + Gift," or Donation as a Gift, integrating the joy of gift-giving into the act of giving.
Simplifying engagement, amplifying impact
Dift simplifies the giving experience in several ways. A brand can offer “difts” to its customers, allowing them to allocate a sum to the cause of their choice, thereby reinjecting humanity into the customer relationship. Similarly, individuals can create their own charity fund for special occasions (birthdays, Christmas), inviting their friends and family to make a donation to a charity instead of buying a gift. This approach saves time and is seen as an extremely thoughtful gesture.
“Matching”: the multiplier effect of generosity
Dift bridges the worlds of wealth management and impact philanthropy through a matching mechanism. Major donors or corporate sponsors can double the donations made by individuals to charity funds. Dift’s statistics show that this mechanism is highly effective: 71% more people are encouraged to donate, and each donor gives an average of 51% more.
Partner organizations are rigorously selected based on criteria of governance, transparency, and measurable impact, reinforcing trust and the traceability of the projects supported.
From BlaBlaCar to Dift: the same mission, a different approach
After optimizing empty cars to reduce CO₂ emissions, Frédéric Mazzella is now putting technology to work for meaningful giving that is accessible to all.
The driving force remains the same: using innovation to connect, streamline, and create purpose.
About Dift
Dift is the philanthropic innovation platform created by Frédéric Mazzella to “reinvent giving.” It enables individuals, businesses, and major donors to give generously, easily, and effectively. Thanks to its matching mechanism and partnerships with over 300 nonprofit organizations, Dift multiplies the impact of donated funds, having already directed more than 20 million euros to the nonprofit sector.
Read the full interview to understand how an entrepreneurial spirit can be harnessed for social impact.
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