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Shares is tackling the “pipeline” of finance to reinvent the investment experience

Discover how Shares is revolutionizing investing for the general public and financial advisors through innovative technological solutions.

Shares is tackling the “pipeline” of finance to reinvent the investment experience
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Interview with Benjamin Chemla, CEO & Co-Founder of Shares — Paris Wealth Day 2025

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At Paris Wealth Day 2025, Hubfinance met with Benjamin Chemla, CEO & Co-Founder of Shares. An entrepreneur for some fifteen years, he personally faced the challenges of investing after selling one of his companies. It was upon realizing that the available technological solutions were “not really up to the task” that a conviction was born: to modernize the “backbone” of finance to offer a smoother, more intuitive, and more accessible experience.

Modernizing Access to Investing

Originally launched for the general public, Shares allows users to open a securities account starting at €1, invest in stocks, ETFs, or cryptocurrencies, and enjoy a reimagined investment experience.
Today, the platform also makes its technology available to wealth management advisors, convinced that human guidance remains essential for guiding investors, nearly a quarter of whom report feeling anxious about money.

A Next-Generation Infrastructure

For Benjamin, most financial technology systems are over twenty years old and no longer allow for innovation. With Shares, he aims to rebuild a comprehensive and high-performance infrastructure covering securities accounts (for individuals and legal entities), PEA, PER, and collective savings.
The goal: to streamline the investment journey and enable wealth management professionals to offer their clients solutions that are modern, transparent, and robust.

Read the full interview to understand how Shares uses technology to democratize investing and support wealth management advisory services.


About Shares

Shares is an investment technology platform co-founded by Benjamin Chemla, specializing in modernizing access to savings for the general public and providing technological tools for wealth management advisors, offering solutions ranging from securities accounts to PEA/PER plans.

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